# Benefits

The knowledge and skills gained from the Building Blocks program provide benefits to you as well as to customers.

## Benefits to You - The Investment Professional:

- Identifies your highest priority learning needs
- Provides you and your manager / coach with a personalized learning plan
- Enables you to easily sort and locate up-to-date learning resources and tools
- Supports you in the achievement of sales goals

## Benefits to Customers:

- Enables superior investment conversations
- Encourages a Primary Advisor relationship
- Strengthens investment advice to help customers achieve their goals